Fulfil is an ERP designed for DTC brands like Ridge, HexClad, and Grüns. Manage orders, inventory, accounting, purchasing, fulfillment, EDI and manufacturing in one place. Native integrations with Shopify, Amazon and 400+ 3PLs (no middleware required). Go live in 8–12 weeks with fixed-price implementation (no third-party consultants).
Get a Demo“All bad tests turn good and all good tests turn bad.” How do you run ecommerce A/B testing faster without sacrificing statistical confidence? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) debate when to burn the current site down and rebuild versus grinding out incremental wins one test at a time. The answer depends on what you can afford to get wrong. They cover Ridge’s live theme rebuild, HexClad’s 27% RPU lift from a single collection-page interstitial in Japan, and the case for running four variants instead of two. Cody also breaks down the qualitative research stack that helped Jones Road Beauty string together six consecutive winning tests. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/aftersell-mops Operators Newsletter https://9operators.com/ Chapters 00:00:00 Chairs, Tweets & Protein 00:02:48 Ridge’s Full Site Rebuild Live 00:07:46 What Else Goes Into a Rebuild 00:12:57 Big Swing or Variable Control 00:17:00 Test In or Rip the Band-Aid 00:26:37 Decompose Results by Category 00:30:59 HexClad Japan Egg Pan Win 00:38:23 Bundle Strategy Across Markets 00:45:15 Cody’s Four-Variant Framework 00:52:35 PDP Perfection & CRO Psychosis 00:58:37 Ask Customers, Then Test
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