Fulfil is an ERP designed for DTC brands like Ridge, HexClad, and Grüns. Manage orders, inventory, accounting, purchasing, fulfillment, EDI and manufacturing in one place. Native integrations with Shopify, Amazon and 400+ 3PLs (no middleware required). Go live in 8–12 weeks with fixed-price implementation (no third-party consultants).
Get a DemoLatest from the Operators on X and LinkedIn
HUGE WEEK COMIN’ Mon AM: Ops Build Mon PM: Newsletter 1 Tue: @M__Operators Wed: @9operators Thur AM: Ops Titans Thur PM: Newsletter 2 Fri: BFCM Event I f****** love my job https://t.co/bSK9AghtPY
Somebody is getting fired https://t.co/dVOV31geW2
only way to win is to try. Only way to learn is to do. Keep going. https://t.co/oYoWjQjLg5
Finally copped hoodies and sweatpants for the whole family … Only to find out, now I have to buy Blankets. Towels. Pillows. Shoes. Socks. Bags. Bras. Pet accessories. https://t.co/dl7VIjgRSr
LEAKED! Ridge’s Black Friday “last-chance” offer, text + email — filename: hq/growthcap/last.send.13of45 Sean is getting kind of sloppy with these cut-off logo pics. https://t.co/mnN6bmBMjf
Villa Lucia rising in the Santa Lucia Mountains https://t.co/HMH2qLPoiC
Geth***.com
Why is Opus 5 genuinely such a terrible model?
About time!
Have the young people all into socialism never looked 90 miles south of Florida?
It’s Friday and nobody wrote a caption for this last short to promote the launch of Operators Build. So … you’re welcome, MOFO’s + ecom degens!
Get….
This is a post about a Black Friday webinar. It is next week. It is free. 25+ DTC speakers. Biggest names. Biggest brands ↓ Click to sign up https://t.co/cgFPvYLp4j @9operators @M__Operators hosting; by operators, for operators. Here are the presenters, keynoters, and panelists … @JasonPanzer, HexClad @SeanFrank, Ridge @mikebeckhamsm, Simple Modern @mbertulli, Pela Case x Lomi @codyplof, Jones Road @couuor, Ridge @connorrolain, HexClad @MehtabKarta, Karta Ventures @KatyMimari, Caden Lane @MacCoyMerkley, Portland Leather @ChereneAubert, Growth Capital @ejayodonnell, Dad Gang @aschinasi, Hulken Leah Melnick, ButcherBox @DimosKarpouzis, Viasox Marcus Hatcher, @TAOclean @MillPrue, Beauty By Earth Alina Fitsai, Bobbie @jamalarobinson, CEV Collection Mike De Lia, Grüns @MattParkin20, @Fulfilio @BryanBumgardner, @northbeam @mikemanheimer, @PostscriptIO @realamitrg, CEO @richpanel @itsaliciagan, @AfterSell Jonathan Ramos, @AppLovin @krishnapoda, @SarasAnalytics @brookepartelow, NeonPixel @TaylorHoliday, @CommnThreadCo Please sign up: https://t.co/cgFPvYLp4j
Whoever can afford the highest CAC and still make money … wins. Enduring, universal. Inescapable truth. Low CAC, better efficacy is not the goal. Retention (existing customers) is.
The secret every large consumer company on earth knows, but us Ecom idiots keep forgetting: The easiest place to find revenue is in your customer base. We all spend too much time on acquisition and not enough on retention “Steal this gruns landing page! Use comforts affilate hacks! Rip this ad from mars men!” All those brands are great. But they are great because they have LTV. Gruns is secretly world class at retention and churn busting. That’s why they are worth 2 billion dollars. Their paid game is great for sure But they are only able to scale because of the value of the cohort Lesson: Get better at email, sms, post purchase, and new products. Spend 10% of the time you do on ads on email. It’s a simpler game, less levers, but will take you from 5 million to 50 million a year (Because it unlocks higher cacs you idiot)
Well, I held out as long as I could. I guess it’s time to finally figure out what FERMÀT does https://t.co/LxINDbLvkC
Yo @codyplof is too cheap to Torch anyhing except his Wagyu.
A bunch of 9 figure executives trying to get a new brand off the ground https://t.co/zcnFcZI0bI
Bonus reveal: Ge
Are we about to TORCH $500,000 !??!?! Maybe. Maybe not. Starting an Ecommerce brand in 2026 seems like a pretty dumb-ass thing to do. Probably better to start an AI company. But here I am. Building yet another brand. 20 years in and I'm still going. We drop Episode 1 of Operators Build on Monday, August 24th. Watch @codyplof @Seanfrank @mikebeckhamsm and @FitCoachCurtis stumble our way through standing up a totally new brand...again.
The revolution in robotics will be unlike anything we have ever experienced
AI Token usage has increased 70,000x in 3 years
Accurate.
We’re 5 days away from the launch of our new brand. I’m going to announce one letter of the url every day. (Maybe 2 some days because it’s more than 5). Today’s reveal: G
Your only goal should be to create such an economic impact, that everyone around you feels the ground move, and gets rich too. You aren’t doing it for you. You are doing it for them.
All this talk about what Fermat does. Does anyone know what Zain does?
According to Mrs. Panzer - if you have Instinct and Chat GPT you basically don't need friends.
Luckily Claude can’t have any. https://t.co/SnK4wRhQSx
This is my friend @MacCoyMerkley He is CMO at one of the last-decade’s most successful brands. He has a really, really fancy watch. That’s not why he’s my friend. He’s my friend because we call each other just to talk. We eat food together. We share about our work and our families. We celebrate and support each other. We challenge each other. We tell each other the truth. We learn from each other. I’m grateful MacCoy is my friend. Oh … and he’s speaking at Aug 28’s Operators Black Friday Event. MacCoy said he might be friends with you also if you sign up!
"bro nike stock is at a 10 year low!!! did you see-" yup I saw. https://t.co/BmbwVLPPvv
Set Up Instinct while on vacation in Hawaii - this thing is incredible 10/10
$135 CPMs. Woof. Working on getting whitelisting live to bring it down
Hey @ChristoFrancis_ … I know that I told you not to tell anyone (right after the recording), but the world deserves to know: “that was the best Help an Operator Out we’ve done! It was the first time I pregamed twice with the guest + had Sean do two introductions. You were fabulous.” Seriously, my man … INCREDIBLE EPISODE AND MASSIVE THANKS!
The number one request we get from our audience is help for 6–7 figure brands. That’s why @ChristoFrancis_ came on. And because I record every episode sitting in a cold plunge. Solo founder, less than two years in business, just crossed the $1.4M in revenue mark, and he came prepared to ask the hard questions. Dealing with Meta and Google paid dependency. Breaking into non-wholesale B2B channels. Selling a high-AOV product through Amazon. Weighing pros versus cons of big-box retailers. Building enterprise value without recurring sales. Turning partners + licensing deals into real revenue. Testing offers with long consideration windows. Automating customer support while keeping trust. This one is part of our Help An Operator Out series. If you like it, please add a comment on YouTube or the podcast and let us know if you want to come on too!
I lived in this unit in LA over a decade ago. Rented for $1450 a month back then. I had the top floor, corner unit, pretty baller. 10 years later, its going for $1650. Still no parking. Still some roaches, sure. But what makes LA work is that its suppose to be cheap. Yeah, the Westside is expensive. Beverly hills, west hollywood, no doubt. But LA is what it is because of cheap shitty apartments that poor young kids can afford. I was lucky enough to cram 3 guys into this one bedroom apartment long enough to make it. Never count LA out.
Great video from Max and @subscriptiondoc
We aren't really starting a new brand until we get our first ad rejection. Check and check.
And so … it begins!
Hey @codyplof Look at us. Building things! https://t.co/00QZBSJOVz
I'm gonna buy $500 worth of supplements or other subscription products and create content around the funnels. Who has the best sub onboarding? Post purchase upsells, email flows, cancellation flows, etc.
It's been a lot of fun building this new brand already and working to get it launched. Here's a bit of what we've been working on the past few weeks to prepare for it: - Website. @mbertulli built it himself and had a solid V1. I've been interating on it. - Landers. We have about 6 templates like listicles, 10 reasons, advertorials, ePDP, etc. We'll rinse and repeat around top few personas - Offer. We did a lot of competitor research and planned our initial offer. We'll have to do lots of testing, but we think we have a good V1 to go to market with. Obviously trying to pump subscriptions. - Creatives. Lots of AI statics. Been pretty impressed here, but lots of trial and error. Also getting in some initial UGC. - Base Assets - We did two small shoots to get assets to use for website, landers, emails, etc. - Trybe - We're not launchd on TTS yet, but we are going to launch with an early Trybe community. The trybe team has been fantastic in teaching us UNCs the ropes. We know a thing or two but this new creator playbook is a new area for us so I'm excited. Been personally taking calls with creators to vet them and just learn how they look at things. Gonna do full Hudson method but with a very small, tight group of creators rather tan just volume maxxing. - Emails. Our goal is to have 1% opex and do everythng we can ourselves so AI is a big part of that. Pretty happy with the email system I was able to build. We're using Omnisend which has an MCP so we barely have to log in. It's pretty great. - Subscriptions. I've been very impressed with SKIO. It's been years since I've done anything with subscriptions so this is another learning area but one I've been excited to learn. Still have stuff to build out, but been getting the basics set up and integrated. Excited to build out things like cancel flows, retention offers, etc but need to start with the basics. - AI and Context. One thing we've been spending a ton of time doing is building context. Using HQ for this. I've been diving deep, especially in areas I want to learn like retention, subscription, etc. Having agents transcribe videos and analyze to build playbooks, etc. The goal is just to get everything in one place (mainly HQ) and build context around core topics. We'll build agents on top of some of these. We will prove out that things can't be done with AI before we hire at all. And then just setting up tech stack, etc. Next focus is going to be finalizing email flows and big creator/whitelisting focus. Very excited to not only build this but share what we are doing on the pod and on here.
I was incredibly concerned with the debt. Now I get it. It’s never going down. The budget will never get balanced. Both parties don’t care and if they say they do they are lying. Fighting about taxes is silly. We can’t tax our way out of it. There isn’t enough tax revenue to be extracted. We are going to print our way out of it. 5% real inflation forever. What’s 40 trillion in debt if we inflate the gdp to 100 trillion? It’s the only choice. Both sides want to keep spending. My thesis the next 30 years: The dollar will be worth less tomorrow than today. The government will promise anything and spend everything. Plan accordingly.
ecom millionaire lifestyle baby few are cut out for the grind. but when you make it, you get all THIS https://t.co/Jico4wBcWm
These maniacs just won't stop.
I disagree with @Seanfrank Mostly. This is going to be... Fun Hilarious A shit show (sometimes) Educational (we hope) Valuable no matter what happens. Massively stressful for @AaronOrendorff because now he has to try and manage us building ANOTHER company. Mostly fun. Did I say fun? Don't miss it. Oh. @codyplof is actually great to work with. Having him join on this is a massive win and we're going to make some magic together!
10 things I learned from taking my first vacation as CEO. No 9 will shock you … 1️⃣ Waterslides are awesome 2️⃣ Sign up for our webinar 3️⃣ Smores remain undefeated 4️⃣ Webinar is free, Aug 28 5️⃣ Indoor parks = no sunburns 6️⃣ 25+ speakers at the webinar 7️⃣ My daughters are still kids 8️⃣ It’s about Black Friday (Q4) 9️⃣ My mom is better than yours 🔟 Link to the webinar below
I know an experienced US based DR video editor who just became available! open to FTE and freelance work. Dm if interested!
There’s a non-zero chance this doesn’t work. I’d give us 50/50 odds (maybe lower). But we’re putting it out anyway. Follow along! - New brand. - New lessons. - New show.
Excited for this. I’m excited for a new challenge and to be the dumbest one in the room again. I’m also excited to build form the ground up. Early days at JRB were some of the most fun. We’ve been absolutely cooking with AI getting everything dialed the past few weeks. Can’t wait to get this launched. We’ll be sharing very publicly and plan to eat a few big doses of humble pie. We’re all accomplished operators, but can we do it again? Times are different and skill sets are different. Whether you’re rooting for us or rooting against us (you know who you are), it’s gonna be fun and o appreciate you.
Oh s*** 🔥 New show. High stakes. Uncs putting it all on the line. Kicks off Aug 24th (next Mon)
This is going to be a disaster
Want to be richer, happier, better looking, and have more luck dating? Here are just TWO things you can do right now, that will make your life instantly better. 1- don’t smoke weed. No gummies, no vapes, nothing. Weed is making you slow and dumb. 2- do not gamble. Delete all sports betting and prediction markets from your phone. Gambling is, by design, a negative EV task. Investing isn’t. Learn about this. In gambling, it is win or lose. With the line drawn and fees set so that you will always lose. This isn’t how investing works. — You will be a top 5% person if you just don’t gamble and don’t smoke weed. Don’t need to work out, don’t need to only eat meat, don’t need to bonesmash your face.
If your business can be fully automated with AI today, it’s probably not a very durable business.
Underrated community: Making silent eye contact with other dads at the mall while you wait to pay for stuff for your daughters
I get back tomorrow. Highly recommend a joke “I’m quitting” post before you go on vacation. So many Slacks, DMs, and texts to return 💀 PLEASE SIGN UP FOR THE WEBINAR BELOW! It’s for Black Friday.
“Why does everyone hate Ro now?” Ro is a member of the house representing Silicon Valley. His elected position is to be an advocate for his electorate at the federal level. His district is tied with the most billionaires in America You can hate big tech, you can hate billionaires, but then DONT GET ELECTED TO REPRESENT THEM. It’s like a green energy extremist representing west Texas. Or someone representing LA, wanting to ban making movies. Another reason to hate him- I don’t think he believes in anything except personal power and enrichment. He saw the new left movement and just jumped aboard. Bernie believes in what he is doing. Has done it for 50 years. Ro just wants to stay in power to stock trade. He doesn’t want to be a house member. He knows his best shot at a cabinet position is to align himself with a new rising political faction He just wants in the White House so he can get some more insider information to trade on. — I think Ro represents everything wrong in modern politics. He does not care about who he is elected to represent. He just wants more power, more speaking gigs, more clout. His job is to advocate for his constituents at the federal level. Instead he is willing to sell them short for the slimmest chance of a promotion. While at the same time, he is out here stock trading like a member of the Trump family. It’s the combination of moral superiority, the backstabbing of his own people, and the personal enrichment that makes him the worst person in politics today.
I do dozens of calls a week. Agencies trying to sell me, brands who need advice, potential employees. And I have a secret trick to see if these people will make it- or if they are full of shit and wasting my time. here is the one trick to know if anyone is worth your time: End the call with a clean, direct, follow up ask. "Hey great getting to know you. Send me over 3 case studies and an intro to a current customer, and Ill consider your pitch" Everyone says- "For sure, right after this call Ill send it!" Less than 5% of people ever send the follow up. Doesnt matter what the follow up is. If its a brand, make them write down their problems for you. If its a potential hire, make them write down why they want the role. Give them the smallest piece of homework. Literally 95% of people cant do it. Why would I hire you, buy your product, or invest in you if you can't close a lead? The smallest bit of friction will save you so much headache in the future
What would you like to see @9operators do more of? Topics? Guests? Anything you think we need to cover? I just want us to make the most valuable content for this community. What do you need?!?
Pretty great birthday https://t.co/UinVm5Tjkz
Heading home. Still OOO. Back on Monday. I love you all. But I love them more! https://t.co/ZZeDZ83bzD
You're seeing the last 30 days
Sign in or create your account for full access to the archive, social feed, and member interactions.
Get access →