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Latest from the Operators on X and LinkedIn

Sean Frank
Sean Frank@Seanfrank
about 19 hours ago

I have a friend. Young, 30, 9 figure exit recently. I’ve known him for years. Before he made it, before he knew what he was going to start The one thing he always had- An unwavering belief that it was going to work out. He was willing to burn the boats, over and over. Always doubling down, always moving bigger and bigger It’s changed the way I want to operate. If you want to change your life, do it. If you want to win, then win. Don’t let anything stop you The only thing you have control over is your attitude and effort.

643 22 263View on X →
Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
about 19 hours ago

The DTC community is like the gym bro who skips leg day. All the focus is on marketing, product gets a sliver of the attention. But great product is the only way you win big. It's a lot easier to market great products.

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Aaron Orendorff
Aaron Orendorff@AaronOrendorff
about 22 hours ago

Want to guess which thumbnail is stomping the other two? https://t.co/ALZuxv92Yy

18 9View on X →
Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
about 23 hours ago

If you are thinking about starting a podcast you should know: 90% die by episode 4. 99% die by episode 20 But if you stick with it and find your audience it is amazing. It is the best format for building trust and authority with a large group of people. https://t.co/BcoWveLRkU

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Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
1 day ago

Today I finally gave in I increased the default zoom on my browser Aging is fun!

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Aaron Orendorff
Aaron Orendorff@AaronOrendorff
1 day ago

TJ is easily one of my favorite new people … got to hang in NYC at Beanstalk + our Operators Mastermind. His energy, honesty, and willingness to hear hard things in this episode are rare. Top-tier person. Incredible topics. MUST LISTEN!

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Cody Plofker
Cody Plofker@codyplofMKT
1 day ago

Been having some health issues past few weeks/ months that are getting worse. Can barely make it through the day without needing to lay down. Extremely tired and feels like autoimmune. Maybe gut related. My auto immune factors consistently showing up high on my function health blood work. Finally going to get this checked out properly. It’s a pretty shitting feeling. Also feels like it got worse after stepping down. I’ve had some of these symptoms for a few years and have just ignored or pushed through. But it has caught up to me. Super cliche but man not feeling good physically makes everything else harder.

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Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
1 day ago

Trust is earned in drops...and lost in buckets.

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Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
1 day ago

"A man is what he thinks about all day long." What are the subjects that get your discretionary thinking time? Those subjects are the marinade that shape your character, soul, and mind. What you spend your time thinking about all day becomes your destiny.

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Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
2 days ago

Success -> Hybris -> Blindness -> Fall I've noticed this pattern a few times in my own life. It is so easy to let success distort our perception of ourselves. We overestimate our greatness and ability. We downplay our good fortune an the contributions of others. Loved this illustration of how pride can be our downfall from @akbenton at our company culture meeting this morning.

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Sean Frank
Sean Frank@Seanfrank
2 days ago

52 DAYS TO SAVE YOUR WHOLE BUSINESS: Black friday is 52 days away. We did an operators event where we talked about promo and discount strategies here are some expanded thoughts and ideas to HELP YOU MAKE MONEY serious ecom OPERATORS make it a must watch (and subscribe please, I want a damn plaque)

60 14 63View on X →
Jason Panzer
Jason Panzer@JasonPanzer9 OPS
2 days ago

Getting the basics right and zooming out is often more productive than deep diving on performance data - both are important but it's easy to focus too hard on the data and forget that you are selling products to actual humans and not IP addresses.

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Aaron Orendorff
Aaron Orendorff@AaronOrendorff
2 days ago

Operators is also hiring a creative director + executive producer

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Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
2 days ago

I've always loved the way CS Lewis described humility https://t.co/qmTsvx9HlS

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Sean Frank
Sean Frank@Seanfrank
2 days ago

but when it works, it really works https://t.co/M7RJKd0lND

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Sean Frank
Sean Frank@Seanfrank
2 days ago

I see a lot of people trying stuff. lots of those people ask me for help. some of those people want money, some of them want me to fix all their problems but if I have accomplished everything you are trying to build, and you ask me for advice, I hope you listen even if that advice hurts to hear

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Cody Plofker
Cody Plofker@codyplofMKT
2 days ago

I hope this is satire. If not this is a wild thing to admit.

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Cody Plofker
Cody Plofker@codyplofMKT
2 days ago

I’ll always remember where I was the day of: 9/11 Covid started The IA vs 7dc1dev wars broke out

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Sean Frank
Sean Frank@Seanfrank
3 days ago

Why I think it is a GREAT time to be in ecommerce: - new platform shift legacy to agentic anytime there is a platform shift (retail to online, online to amazon) there is the chance for new brands to make it - meta on the offensive when meta ships, we win reels was the biggest boon to my business since stories totally undid all the damage of ios14 now they have another breakout app, but this time it has credit cards and purchase data and it is 100% theirs golden era of digital ads coming - new SEO, but this time, tied to spend LLMs like things that are popular. meta will like people who spend with them established brands are going to have a leg up of they play their cards like a brand with 10 million customers will just be more likely to be suggested, and if meta is taking a cut of sales (directly or indirectly) they will be sending people to the greatest hits --- its a beautiful new day my friends. show up and build something.

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Cody Plofker
Cody Plofker@codyplofMKT
3 days ago

Somewhere between a perfume ad and a late-night infomercial is the product I’m bringing to The Search. #TheWorldsCatchiestAd #ElevenCreativeCompetitionVol1

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Aaron Orendorff
Aaron Orendorff@AaronOrendorff
3 days ago

SPOTTED @MacCoyMerkley “appeared on the most-popular Marketing Operators of all time” https://t.co/XDRbS8kHrV

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Jason Panzer
Jason Panzer@JasonPanzer9 OPS
3 days ago

Just had an entire conversation over text with what I thought was Mrs. P but I was in fact texting Instinct 😜🤣😅😂

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Matt Bertulli
Matt Bertulli@mbertulli9 OPS
3 days ago

Now we’re talking! Check out what Yoni is building.

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Sean Frank
Sean Frank@Seanfrank
3 days ago

IM BACK BABY

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Aaron Orendorff
Aaron Orendorff@AaronOrendorff
3 days ago

If you work for me, only one of two things happen … (1) you become a lifelong fan and a wildly valuable marketer We are ride-or-die homies. I’m in your corner. You’re in my corner. (2) you get crushed under my ridiculous expectations + standards We never speak again and you probably talk trash about me. Thankfully, the former group is way bigger than the latter 😍

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Sean Frank
Sean Frank@Seanfrank
3 days ago

history of prime day: 2015- 24 hours 2019- 2 day event 2022- you wont believe this, 4 DAYS!!! 2026- WHATS BETTER THAN 4 DAYS? 7 DAYS!!! ... 2030- EVERY TUESDAY IS PRIME DAY. EVERY THURSDAY IS SUPER PRIME DAY. SUNDAYS ARE DOUBLE PRIME DAY. EVERYDAY IS PRIME DAY BITCH

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Aaron Orendorff
Aaron Orendorff@AaronOrendorff
3 days ago

PLEASE WELCOME Operators VP of Marketing 🔥 There simply are not words to describe (1) how incredible it has been to watch Mike grow and expand over these last eight years … and (2) how absolutely essential you’ve become at Operators. Operators to the f****** moon!

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Cody Plofker
Cody Plofker@codyplofMKT
4 days ago

They’re gonna go crazy when they hear about Resila on LinkedIn next year

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Cody Plofker
Cody Plofker@codyplofMKT
4 days ago

People will literally turn anything into an ad network. It’s gross if you ask me ;) Btw if you want to run CTV ads, check out https://t.co/zYugq1eupq

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Jason Panzer
Jason Panzer@JasonPanzer9 OPS
4 days ago

Question everything. The healthcare industrial complex is there to make money off you, not to make you healthy.

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Cody Plofker
Cody Plofker@codyplofMKT
4 days ago

I found the brand that @NotZainAgain has been showing ad account screenshots for

28 6 14View on X →
Sean Frank
Sean Frank@Seanfrank
5 days ago

I was offered $480,000 for my company's data. I didnt sell. why? I think there are three equally likely scenarios that could play out: 1- this is a total bubble and benign mid sized ecom brand data isnt that vaulable, and I just missed out on 480k... oh well 2- just by using the model layer, adding mcps, adding agents, they are going to get all my data for free anyway... and I just missed out on a free 480k 3- if someone is willing to pay me 480k for my data, then my data is worth a hell of a lot more than 480k idk why the demand is so high, idk why so many people are in the space now, but apparently my data is an asset. and if its 480k now, maybe it will be 4.8m next year. and maybe the only assets in the future are the ones with privately held data. I dont know the space well enough to make a call, but when you get random cold emails offering you 6 figures, maybe just wait a bit. - so if you run the expected value here, maybe a 30% chance the data is worth 10-100x the 480k. 2/3rd chance its worthless and I missed out on a free lambo. Im good just riding it out

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Sean Frank
Sean Frank@Seanfrank
6 days ago

Lots of entrepreneurs are running their businesses like the Boy Scouts. treating everything they do like they are going to get a badge for it "I dont discount" "well I am bootstrapped" "thats off brand" no one cares. the only scoreboard is the cash flow your asset can produce. if its enough to live the life of your dreams- congratulations, you won but some people are trying to run a business like a damn nuzlocke (making up rules just to make the game harder) there are no points awarded for pain, suffering, and stress induced balding do whatever it takes to get to the cashflow required. in whatever way works for you. you arent in the boy scouts. you arent even in a race. its more like a late night walk. you can stop whenever you want, but you dont because who knows what you might find around the corner

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Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
6 days ago

Tesla FSD + Codex/Claude Code + Audible My time in the car has never been so enjoyable

40 6 4View on X →
Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
6 days ago

Leadership isn’t about your title, the number of people who call you “boss”, or how much power you accumulate. Leadership is being a person that effectively influences how other people think and act. The proof is in the pudding. Do you inspire change in others?

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Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
6 days ago

People think success comes from making one pivotal life changing decision. It doesn’t It comes from 10,000 small good decisions in the same direction

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Aaron Orendorff
Aaron Orendorff@AaronOrendorff
6 days ago

I’ve been CEO of Operators for half a year; pretty sure I speed ran like half a decade of learning + growing! More bullish than ever. Better metrics than ever. Clearer plan than ever. The team is growing. The shows are growing. Serve. Add value. Take the next step. That’s all there is.

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Jason Panzer
Jason Panzer@JasonPanzer9 OPS
6 days ago

Every successful person I know sacrificed work life balance and grinded their tail off for years. If you are under 40 you must grind. Taking care of your health will help you grind harder.

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Cody Plofker
Cody Plofker@codyplofMKT
6 days ago

Ok that was fun. Thanks everyone for playing. I’m really glad I quit my job. Congrats to https://t.co/hldxGrQId3 https://t.co/XSQZG7nEg1

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Cody Plofker
Cody Plofker@codyplofMKT
6 days ago

7 minutes. $31k. Let’s do this https://t.co/JHTX4DWuA9

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Cody Plofker
Cody Plofker@codyplofMKT
6 days ago

Just under 3 hours left. Got some newcomers to the race. This could get interesting. https://t.co/I8WOIAs3iF

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Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
7 days ago

Price will always be the most effective marketing tool The ability to earn good margins at lower prices than your compettion is the ultimate business super power.

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Cody Plofker
Cody Plofker@codyplofMKT
7 days ago

Fun podcast. I’ve been on as well as @mrsharma , @Seanfrank and @mbertulli . They had a last minute opening. Anyone in Vancouver want to record?

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Cody Plofker
Cody Plofker@codyplofMKT
7 days ago

I interrupt the grifting to make a serious announcement. I have teamed up with @kennyhanson to launch the first “Sprints” on Mentorpass. I’m excited for this. To help brands gear up for Q4, we’re going to be offering a limited amount of Q4 Sprints which are essentially audits, strategic directions, and a few calls. Check our Kenny’s post for full details. We’re going to give 20% off for the first 3.

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Cody Plofker
Cody Plofker@codyplofMKT
7 days ago

We have 17 hours left. I’m considering live streaming the final hour and accepting sponsors for that. Any takers? Haha

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Aaron Orendorff
Aaron Orendorff@AaronOrendorff
7 days ago

I got payment failures for every single Google account I’m on … personal + work. Is this a giant scheme or did everybody else get them and Google just s*** the bed?

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Cody Plofker
Cody Plofker@codyplofMKT
7 days ago

Wow we got a few out of nowhere. 1. VYG 2. LSG 3. Blueberry It’s really anyone’s race now https://t.co/cKoxviE6GQ

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Sean Frank
Sean Frank@Seanfrank
7 days ago

Have you been sued in California for wire tapping, just for using a meta pixel? Thousands of Ecom brands were getting shake down requests for nothing more than a conversion pixel. Every settlement was $10,000-$50,000 bucks, right out of the pocket of small business. I was sued multiple times. As of today, that won’t ever happen again: I thought this was the wrong reading of the law and wanted to do something about it. My internal team worked with the eCommerce alliance. They put time, money, and resources into changing this law. I really didn’t do much. But as a result of their hard work- No one else will be sued for this ever again. The work of the eCommerce alliance, backed by postscript, just saved the entire ecom industry probably 30 million dollars a year. Huge shoutout to Gina from my team for getting this done. Ridge could have just kept paying it. But that’s how these things win. Ecom brands are too fractured, everyone too cheap, everyone being crabs in a bucket. It takes brands and great partners like postscript to work together to make the industry better. I just saved your brand $25,000 bucks. You can thank postscript for that.

1,055 144 355
Cody Plofker
Cody Plofker@codyplofMKT
7 days ago

Cons of building in public: getting shit on daily about how bad I am at marketing Pros: Getting $15k to change my bio for a month Id call it a wash

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Sean Frank
Sean Frank@Seanfrank
7 days ago

Never angel invest in a founder if their insta has: - a private jet pic - a photo dump from Europe - them DJing You want to find nerds, locked in basements, with bad posture

1,012 149 155View on X →
Cody Plofker
Cody Plofker@codyplofMKT
7 days ago

Up to $14k. Sad to see @stuartchaney drop to 3rd. Wonder if he will make it up. https://t.co/eqCbBaV1xZ

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Connor Rolain
Connor Rolain@connorrolainMKT
7 days ago

these guys @mattytjmartin @RossMackay111 don’t miss! https://t.co/8t8hSiYUsh

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Sean Frank
Sean Frank@Seanfrank
8 days ago

What's going to survive in the world of AI? email? number one use case for agents (muse, bot, dot) is scanning your emails. influencer? whole feed is ai. website cro? all agentic shopping. no people on site. only one thing feels ai proof... ADS. get good at making and scaling ads.

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Jason Panzer
Jason Panzer@JasonPanzer9 OPS
8 days ago

Progress with the Santa Lucia Mountains and Ventana Wilderness to the Southeast https://t.co/Q7SN2vUAbI

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Sean Frank
Sean Frank@Seanfrank
8 days ago

which way ecom boi https://t.co/3pV1mGfW44

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Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
8 days ago

This just showed up, I guess as a thank you for subscribing to the $500 a month plan. I think this is almost $2,500 in API credits! Between the regular resets and things like this I’ve been really impressed with @thsottiaux and the OpenAI team Billions of users, yet they are really prioritizing customer service

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Mike Beckham
Mike Beckham@mikebeckhamsm9 OPS
8 days ago

Amazon is going to start giving brands the ability to spend advertising dollars soliciting reviews. My initial reactions: This is very smart for Amazon This feels like extortion for sellers Where do I sign up

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Cody Plofker
Cody Plofker@codyplofMKT
8 days ago

Decided to give the top 3 some ad space. So even if you don't win, you can get some good impressions out of it. Lets do this @runneth @rezakhadjavi @stuartchaney @itsaliciagan https://t.co/TvSDVLMo7J

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Aaron Orendorff
Aaron Orendorff@AaronOrendorff
8 days ago

Could not be more bullish. Nearly every Operators brand runs on it; finally created our own account. Congrats, Jacob + team. HQ will eat the world.

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Aaron Orendorff
Aaron Orendorff@AaronOrendorff
8 days ago

Holy. S*** 😍 TAKE MY MONEY I met with Christoper on Monday. He dropped this today. I am either about to have the harshest AI demo → AI experience ever … or this thing is f****** game changing: Riverside can’t do it, OpusClip can’t do it, the video quality of the speakers is incredible. Pray for me. I’ve been hurt before. Also, you should def go check out Christopher’s full podcast on @9operators. It’s the most popular “Help An Operator Out” episode we’ve released.

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