Fulfil is an ERP designed for DTC brands like Ridge, HexClad, and Grüns. Manage orders, inventory, accounting, purchasing, fulfillment, EDI and manufacturing in one place. Native integrations with Shopify, Amazon and 400+ 3PLs (no middleware required). Go live in 8–12 weeks with fixed-price implementation (no third-party consultants).
Get a Demo"You will not be happier at nine figures. I’ll just tell you that right now." What does an operator do after building an 8-figure brand entirely on one dog breed? Help an Operator Out (HAOO) is a new series where real business owners join the podcast with live questions. In this episode, Garrett Yamasaki (Founder & CEO, We Love Doodles) brings his crossroads: a bootstrapped, Amazon-heavy pet brand that crossed eight figures and needs to decide whether to go deeper in its niche or wider into new dog breeds. The answer is less obvious than it sounds. The conversation covers capital allocation, the difference between product-channel fit versus product-market fit, and why consumables change the LTV math entirely. Mike makes the case that moated niche distribution builds more durable enterprise value than any paid channel. And everyone lands on the same uncomfortable truth. The business you already built is the one most worth protecting. Check out @WeLoveDoodles here! https://shop.welovedoodles.com/ Powered By Fulfil https://9ops.co/fulfil Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/4a3gzVv Postscript https://9ops.co/postscript Operators Newsletter https://9operators.com/ Chapters 00:00:00 Meet Garrett Yamasaki 00:00:53 $12 Domain to 8 Figures 00:04:07 Content Before Product 00:09:24 Three Doodle Tailwinds 00:13:28 Go Wide or Go Deep 00:18:06 The Capital Constraint 00:26:39 Shoot Bullets First 00:35:57 It Is a Category Problem 00:43:37 No Easy Money Anywhere 00:53:41 When to Quit a Channel 01:03:54 Become All Things Doodle 01:08:48 Cut Costs Own Your Niche
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