Marketing Operators·Video + Audio·1h 15m·Aug 18, 2026
Funnel Coverage: The Upsell Fix Most Brands Never Check
How much can filtering a collection page actually lift average order value? What about cart, checkout, and post-purchase?
Varun Kundra (Co-founder, Aftersell) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) to unpack how ecommerce brands raise AOV. Four levers make that possible: collection page tests, product bundles, post purchase upsells, and cross brand advertising.
HexClad’s new collection page lifted revenue per user by 7% and AOV by $10. Single silhouette bundles need no extra education, but new pairings like Japanese cookware still do. Varun ties it back to Aftersell and Rokt Thanks. Together they’ve generated over $1B in upsell revenue at a take rate under 1%.
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https://9ops.co/motion-runneth
Aftersell
https://9ops.co/aftersell-mops
Haus
https://www.haus.io/operators
NeonPixel
https://9ops.co/neonpixel
Richpanel
https://9ops.co/richpanel-mops
Proppel
https://www.weareproppel.com/operators
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Chapters
00:00:00 25 Minute Nap Routine
00:06:37 Category Order Test
00:13:52 The Collection Redesign
00:20:55 Single Silhouette Bundles
00:27:07 Multi Silhouette Bundles
00:34:08 Progress Bar Tactics
00:41:23 Five Years Of Aftersell
00:47:35 The $15 Per Order Stat
00:53:44 The Funnel Coverage Rule
00:56:52 Aftersell Releases An MCP
01:03:56 Shipping Aftersell Faster
01:08:43 Over A Billion In Upsells
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